(2022)
Paris 2024 Qualifiers
Art Direction, App Campaign, Social Creative
2022 → ESSENCE
The qualifiers are one of the key priorities to build engagement and excitement on the Road to Paris 2024. This journey kicked off with the Street Skateboarding Pro Tour in June 2022.
We partnered with the International Olympic Committee to build the hype around these events with digital ads, which ran as digital banners, app campaigns and social across Brazil, France, Japan and the USA.
With the visual identity of the games only in the early stages, I curated imagery from the Tokyo Olympic Games and explored design solutions to make this work on digital formats.
^ Colour Palettes from the Paris 2024 Visual Identity toolkit
^ Organic social posts from the Paris 2024 Instagram account
DESIGN EXPLORATIONS
We explored three different routes, which explored image, colour and badge treatments - but also felt apart of the developing Paris 2024 identity. These were then tested with a wider audience.
CREDITS
Creative Director / Andrew Veasey
Designer / Ryan Cole
Junior Designer / Jordan Hurren Senior Producer / Katie Petchelco
Visual Identity / Ecobranding
