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Google Pixel 6a

Social Creative, Digital Design, Motion Design, Art Direction

2022 → ESSENCEMEDIACOMX 

The Pixel 6a is Google’s value-for-money device, aimed at a gen Z audience. To create awareness of its launch, we devised a plan to create thumb-stopping social animations working in partnership with partners embedded in Meta and TikTok. 

^ We created the ads from this hero film, which was developed by Google Creative Lab.

THE PROCESS

We picked out the best frames for each feature and paired them with a complimentary colour palette. Then set out a style frame and wireframed storyboard. As the ads were only 6 seconds to meet best practice, they had to be short and snappy.

CREDITS (ESSENCE CREATIVE)

Creative Director / Andrew Veasey
Senior Designer / Ryan Cole
Designer / Jordan Hurren

CREDITS (EXTERNAL)

Hero Film: Google Creative Lab
Hero Film: Anomaly (Agency)

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