Front-of-mind, forward thinking.
Front-of-mind, forward thinking.
Front Forward is the Design and Art Direction practice of London-based graphic designer Ryan Cole.
With 8+ years working with a wide range of clients. I use digital, brand and motion design to create meaningful impact.
Front Forward represents the work and experiements of graphic designer, Ryan Cole.
With 8+ years working with a wide range of clients I use digital, brand and motion design to create meaningful impact.
● Google Pixel 8
LAUNCH CAMPAIGN
2023
● Google Pixel 8
01 / 11
02 / 11
06 / 11
07 / 11
08 / 11
09 / 11
DESCRIPTION
Built with AI at the centre for a more helpful and personal experience, with camera improvements and an elegant new design, the Pixel 8 launched in late 2023.
We were tasked with creating campaign assets for channels including display, social and print across Europe - in line with the rest of the fast-paced launch campaign.
We took a direct approach to typography with the aim of establishing it within the market, and worked with creators on social to bring features to life.
We took a direct approach to typography with the aim of establishing it within the market, and worked with creators on social to bring features to life.
INFO
Agency: EssenceMediacomX
Published: October 2023
Role: Lead Designer
Our team worked alongside Google and other creative partners around the globe to produce hundreds of digital and print advertising assets, that ran in the UK, France and Germany. This is a small amount of the work created.
Published: October 2023
Role: Lead Designer
Our team worked alongside Google and other creative partners around the globe to produce hundreds of digital and print advertising assets, that ran in the UK, France and Germany. This is a small amount of the work created.
CREDITS
Creative Director: Andrew Veasey
Production: Yara Dowidor
Designers: Jordan Hurren, Sam Mannering
Art Director: Tom Pauling
Copywriter: Natasha Denby
Photography: Jeremy Liebman
Out-of-Home: Google Creative Lab
Production Agency: They Gather
Post Production: Recom Farmhouse
Product CGI: Seed Studio
Influencer Production: Influencer
This list is by no means exhaustive.
Production: Yara Dowidor
Designers: Jordan Hurren, Sam Mannering
Art Director: Tom Pauling
Copywriter: Natasha Denby
Photography: Jeremy Liebman
Out-of-Home: Google Creative Lab
Production Agency: They Gather
Post Production: Recom Farmhouse
Product CGI: Seed Studio
Influencer Production: Influencer
This list is by no means exhaustive.
● Zurani
BRAND IDENTITY
2023
● Zurani
04 / 11
06 / 11
DESCRIPTION
Zurani is an Art Advisory that helps collectors navigate the expansive world of the art markets to discover the next great talent.
Founded with the purpose of truly understanding each individual client and their unique needs, we crafted their brand identity from the ground up to help them communicate this to potential clients. After a collaborative 6-week sprint, I created a full visual identity package for Zurani, as well as strategy, positioning and messaging.
Founded with the purpose of truly understanding each individual client and their unique needs, we crafted their brand identity from the ground up to help them communicate this to potential clients. After a collaborative 6-week sprint, I created a full visual identity package for Zurani, as well as strategy, positioning and messaging.
INFO
Personal project
Published: September 2023
Role: Designer, Creative Director
CREDITS
Designer: Jordan Hurren
Web: Goldmine
Published: September 2023
Role: Designer, Creative Director
CREDITS
Designer: Jordan Hurren
Web: Goldmine
● Paris 2024 Qualifiers
APP CAMPAIGN
2022
● Paris 2024 Qualifiers
04 / 07
05 / 07
DESCRIPTION
The qualifiers are one of the key priorities to build engagement and excitement on the Road to Paris 2024. This journey kicked off with the Street Skateboarding Pro Tour in June 2022.
We partnered with the International Olympic Committee to build the hype around these events with digital ads, which ran as digital banners, app campaigns and social across Brazil, France, Japan and the USA.
With the visual identity of the games only in the early stages, I curated imagery from the Tokyo Olympic Games and explored three design solutions to make this work on digital formats.
We partnered with the International Olympic Committee to build the hype around these events with digital ads, which ran as digital banners, app campaigns and social across Brazil, France, Japan and the USA.
With the visual identity of the games only in the early stages, I curated imagery from the Tokyo Olympic Games and explored three design solutions to make this work on digital formats.
INFO
Agency: Essence
Published: June 2022
Role: Designer
CREDITS
Creative Director: Andrew Veasey
Senior Producer:Katie Petchelco
Visual Identity: Ecobranding
Examples shown from Paris 2024 Instagram for reference.
Published: June 2022
Role: Designer
CREDITS
Creative Director: Andrew Veasey
Senior Producer:Katie Petchelco
Visual Identity: Ecobranding
Examples shown from Paris 2024 Instagram for reference.
● Brixton Finishing School
BRAND IDENTITY
2020
● Brixton Finishing School
01 / 12
07 / 12
DESCRIPTION
Brixton Finishing School exists to disrupt how the marketing, advertising & communication industries recruit talent - with the aim of making industry roles accessible to anyone who has the talent and drive to succeed.
We created a bold identity, strengthening their brand on social and digital for the launch of new programmes.
We created a bold identity, strengthening their brand on social and digital for the launch of new programmes.
The full process covered brand concepts all the way through to final delivery, exploring type and image treatment with feedback from Brixton Finishing School’s current students. It was a project I’m very proud to be a part of and one that continues to make a difference.
INFO
Agency: Essence
Published: January 2020
Role: Designer
Published: January 2020
Role: Designer
This project was completed pro-bono at Essence, in January 2020. I was the main designer on the project, refining concepts with a Creative Director and Design Lead.
CREDITS
Ad-Cademy: Mother Design
Design Lead: James Pentland
Creative Director: Andrew Veasey
Producer: Sonny Dao Trung
● FT: The Edit
APP CAMPAIGN
2022
● FT: The Edit
01 / 12
04 / 12
DESCRIPTION
FT Edit is a new app by the Financial Times that offers 8 in-depth articles a day. The app aims to replace the endless scrolling on social media and news sites with more thought-provoking reading time. It’s the first new app the company has launched in a decade.
We developed a campaign to amplify the launch across two key markets, the UK and US. We devised a campaign tagline and design direction that worked across social, app campaigns and video.
We developed a campaign to amplify the launch across two key markets, the UK and US. We devised a campaign tagline and design direction that worked across social, app campaigns and video.
I took direct inspiration from the app’s UI, both from the article cards themselves and the UX of navigating through the articles into our initial concepts.
INFO
Agency: Essence
Published: January 2022
Role: Lead Designer
Published: January 2022
Role: Lead Designer
The process included adhering to the Financial Times guidelines, and considering best practices in each of the platforms the ad ran on.
CREDITS
Creative Director: Andrew Veasey
Art Director: Tom Pauling
Copywriter: Natasha Denby
Junior Designer: Jordan Hurren
Junior Video Editor: Nadia Yaddalee
Producers: Lydia Shaw, Katie Petchelco
CREDITS
Creative Director: Andrew Veasey
Art Director: Tom Pauling
Copywriter: Natasha Denby
Junior Designer: Jordan Hurren
Junior Video Editor: Nadia Yaddalee
Producers: Lydia Shaw, Katie Petchelco
● Google Pixel 6
LAUNCH CAMPAIGN
2021
● Google Pixel 6
01 / 08
05 / 08
DESCRIPTION
For the launch of Pixel 6, Google's latest and most customisable phone yet, I helped design ads for an integrated campaign on all digital channels.
We developed toolkits for the EMEA region, creating a consistent launch across multiple touchpoints. This was a global launch that touched many hands, moving at a fast pace.
We were supplied with art direction from Google, from which I developed ads from concept to delivery for display, social, search and bespoke takeovers of publishers across Europe.
We developed toolkits for the EMEA region, creating a consistent launch across multiple touchpoints. This was a global launch that touched many hands, moving at a fast pace.
We were supplied with art direction from Google, from which I developed ads from concept to delivery for display, social, search and bespoke takeovers of publishers across Europe.
INFO
Agency: Essence
Published: September 2021
Role: Designer
Published: September 2021
Role: Designer
This is a large launch campaign with many agencies and creative people involved. For transparency, my involvement in this project was as Lead Designer at Essence, working alongside Google and other creative partners to produce hundreds of digital and print advertising assets, that ran in the UK, France and Germany.
CREDITS
Collage Artwork: Marco Vannini
Photographer: David Urbanke
Creative Director: Andrew Veasey
Senior Producer: Maria Kokkou
Jr Designer: Jordan Hurren
Sr Designer: James Pentland
OOH Design: Anomaly
CG: Found Studio
CREDITS
Collage Artwork: Marco Vannini
Photographer: David Urbanke
Creative Director: Andrew Veasey
Senior Producer: Maria Kokkou
Jr Designer: Jordan Hurren
Sr Designer: James Pentland
OOH Design: Anomaly
CG: Found Studio
This list is by no means exhaustive.
● Tokyo 2020 Olympics
DYNAMIC SOCIAL CREATIVE
2021
● Tokyo 2020 Olympics
06 / 06
DESCRIPTION
In 2020, the Olympics was postponed by a year. A year later, with no audience to watch the games, we were tasked with getting news of medal wins out on social. We created an innovative social-first campaign bringing medals to each country in their own language in real-time.
Working closely with the Tokyo Design Team, I led design and animation on this project, extending the design system and visual identity in place for the Games.
The main challenge was creating a scalable design solution for potential 8,000 variations in 8 different countries, whilst feeling consistent with the rest of the Tokyo 2020 identity. The campaign was successful, receiving 417k clicks and leading 138k unique users to the Olympics site. It also won Best Paid Social & The Grand Prix at The Performance Marketing Awards 2022.
The main challenge was creating a scalable design solution for potential 8,000 variations in 8 different countries, whilst feeling consistent with the rest of the Tokyo 2020 identity. The campaign was successful, receiving 417k clicks and leading 138k unique users to the Olympics site. It also won Best Paid Social & The Grand Prix at The Performance Marketing Awards 2022.
INFO
Agency: EssenceMediacomX
Published: July 2021
Role: Designer, Motion Designer
Published: July 2021
Role: Designer, Motion Designer
As sole designer on this dynamic social campaign, I worked very closely with the tech team and clients to come to a solution that worked across many markets.
CREDITS
Creative Director: Andrew Veasey
Designer: Ryan Cole
Producer:Katie Petchelco
Tokyo 2020 Identity: Asao Tokolo
Pictogram Design: Masaaki Hiromura
Pictogram Animation: Kota Iguchi
Development Director: Giorgio Lo Nardo
Technical Lead: Sandeep Ahulwalia
Lead Developer: Jacob Gabriel
CREDITS
Creative Director: Andrew Veasey
Designer: Ryan Cole
Producer:Katie Petchelco
Tokyo 2020 Identity: Asao Tokolo
Pictogram Design: Masaaki Hiromura
Pictogram Animation: Kota Iguchi
Development Director: Giorgio Lo Nardo
Technical Lead: Sandeep Ahulwalia
Lead Developer: Jacob Gabriel
● Google Pixel 6a
SOCIAL CREATIVE CAMPAIGN
2022
● Google Pixel 6a
DESCRIPTION
The Pixel 6a is Google’s value-for-money device, aimed at a gen Z audience. To create awareness of its launch, we devised a plan to create thumb-stopping social animations working in partnership with partners embedded in Meta and TikTok.
We picked out the best frames from the hero film for each feature and paired them with a complimentary colour palette. Then set out a style frame and wireframed storyboard. As the ads were only 6 seconds to meet best practice, they had to be short and snappy.
We picked out the best frames from the hero film for each feature and paired them with a complimentary colour palette. Then set out a style frame and wireframed storyboard. As the ads were only 6 seconds to meet best practice, they had to be short and snappy.
INFO
Agency: EssenceMediacomX
Published: June 2022
Role: Designer
CREDITS
Creative Director: Andrew Veasey
Senior Designer: Ryan Cole
Designer: Jordan Hurren
Hero Film: Google Creative Lab
Hero Film: Anomaly (Agency)
Published: June 2022
Role: Designer
CREDITS
Creative Director: Andrew Veasey
Senior Designer: Ryan Cole
Designer: Jordan Hurren
Hero Film: Google Creative Lab
Hero Film: Anomaly (Agency)
This list is by no means exhaustive.
